Integrated Campaigns

CAMPAIGN DESIGN | IDENTITY | DIGITAL ASSETS

At the start of 2025 I worked with the Brand Studio team at HashiCorp to develop new key art for three target audiences as part of a yearlong campaign. Starting at the top with Business decision makers, it flowed down to technical decision makers, and practitioners. As a team we agreed that we wanted these to be closely tied to one another, but still unique enough to stand alone. There’s a through line among the final art as if you’re taking a microscope to see further, and further still, into the relationship of user, software, and need.

After completion I rebuilt our self-serve templates in Figma using new requests from our marketing team, including multiple CTA variant support, eyebrows, subheads, and partner logo lockups that could all be automated to varying degrees. 

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Unique ad variants supported 

Our self-serve system in figma that I initially built in 2023 leverages components to quickly spit out A:B variants and the like. This system has been evolving with business need and feedback from users and contains a bank of educational materials that I've developed.