Color
Evolution

In late 2025 I lead an overhaul and standardization of the color palette of HashiCorp after it’s acquisition by IBM. We needed a thoroughly tested set of colors that functioned on light & dark to better mesh the two companies sales materials and process. 

HashiCorp had previously relied entirely on it’s product suite colors for all materials, which created a number of complications. The new colors harkened to some of the most relevant products, while being flexible enough to be leveraged in our “Flooded with light” aesthetic. The final product was added to a design library I’d built and maintained of over 1200+ assets

6

new color bands

56

total colors

AAA

compliance on web designated colors