The Cloud Complexity 
Report 2025

Each year HashiCorp works with a 3rd party to survey companies that use or are considering cloud based infrastructure to find pain points and highlights for sales plays. In 2025 I spearheaded taking on the entire project and turning it into a full fledged campaign, with content that trickled out over a period of months. 

A core emotion I wanted to leverage was the the sensation of discovery. Looking at the visuals should make you think that there is something important in the data, a point of clarity in the challenges of cloud based infrastructure management. The internal reception was extremely positive and broke ground as the companies first comprehensive data driven report that was produced internally. 

60+

assets delivered

11

different kinds of assets

200+

verified leads generated