TEACHING AN OLD SYSTEM NEW TRICKS

EdTech's the word

Schoolceo is a quarterly magazine designed and distributed by Apptegy, an ed tech SAAS startup to help school superintendents market their schools to local residents. I was the sole designer and illustrator from 2018-2022. The unique challenges of balancing  impactful ideas with the design familiarity of the targeted userbase (white, male, ~50 years old with doctorates) were enjoyable and lead to a lot of challenges on how to disseminate information. Here are some bits and pieces of the work and behind the scenes proccess.