WHO DUNNIT? WHERE IS IT?

Wonder no more

Teams function best when there’s clear SOP, which for designers includes naming. I lead an effort to align the brand team at HashiCorp and make assets easier to locate no matter where they were by establishing a clear naming standard, and basics for organization in Figma. A slice of the workflow diagram that was presented is at right.

This helped us to:

• Quickly locate files and know who was involved in production for any q’s
• Handoff assets that were named in a professional manner to stakeholders for online distribution
• Give direction on a campaign that may have 

No system is perfect.

Even though we did multiple rounds of internal testing, some aspects of the system ended up being dropped for clarity or lack of use. These included:

• Dropping grouping of assets by projects. File level was good enough the vast majority of the time
• No language indicator. Translated materials aren’t extremely common and we only hand off the English version to be translated.

I also made a quick cheat sheet for designers as a reminder.